Bing Ads Manager

At Megaphone Media, we help businesses unlock overlooked opportunities through strategic Microsoft Advertising campaigns. As an experienced Bing Ads manager, we turn search intent into qualified leads, reaching audiences your competitors may be missing.
No guesswork. No cookie-cutter templates. Just search marketing designed to perform across every viable platform, including Bing.

The Role of a Performance-Driven Bing Ads Manager

While Google gets most of the attention, Microsoft Ads (formerly Bing Ads) can offer exceptional ROI, especially for businesses targeting older demographics, professional users, or desktop-based industries.
As a full-service Bing Ads manager, we help brands diversify their paid search strategy, reach untapped audiences, and reduce acquisition costs in a more competitive search environment.

Our approach:

  • Aligns Bing campaign structure with overall SEM strategy
  • Tailors creative and keyword selection to the Microsoft Search Network
  • Optimises for conversion, not just visibility
  • Integrates Bing performance into your broader paid media reporting

If Google is your primary engine, Bing is your secret weapon, and we make sure it performs.

What We Offer

We provide fully managed Microsoft Advertising services with the same hands-on optimisation, performance tracking, and strategic thinking we bring to every SEM channel.

  • We start with a clear, conversion-focused plan:

    • Audience insights based on Bing user behaviours

    • Geographic and device-level targeting strategies

    • Keyword selection and match type distribution

    • Cross-platform performance forecasting (Bing vs Google)

    • Campaign goals aligned to CPA and ROAS targets

    We don’t run ads for the sake of coverage. We run ads that convert.

  • We ensure every Bing campaign is set up for success from day one:

    • Smart account structuring based on products, services, or funnel stage

    • Branded vs non-branded campaign segmentation

    • Competitor targeting and exclusion strategies

    • Negative keyword mapping to reduce waste

    • Extensions (callouts, sitelinks, structured snippets) implementation

    Everything we build is aligned with how Bing’s auction and Quality Score system works.

  • Messaging for Bing users needs to be specific, relevant, and conversion-ready. We:

    • Create responsive search ads and expanded text ads

    • Align messaging with Bing user behaviour and demographic trends

    • Test different CTAs, benefits, and formats

    • Adjust ad copy regularly based on engagement and conversion data

    We tailor your creative to the platform’s strengths.

  • We make sure every conversion is captured and attributed accurately:

    • Microsoft Ads conversion tracking setup

    • GA4 and Microsoft Analytics integration

    • Lead form, phone call, and purchase tracking

    • Custom events and micro-conversion tagging

    • Cross-channel attribution for blended performance views

    Your results don’t live in a vacuum, and neither does our reporting.

  • We manage your Bing Ads with the same focus and urgency as Google:

    • Daily bid adjustments and budget pacing

    • Ongoing keyword refinements and match type tweaks

    • Campaign-level performance reviews

    • Device, location, and time-of-day optimisation

    • Reporting that ties everything to actual business impact

    Nothing is left to chance. Every dollar is tracked, tested, and justified.

Built for Businesses Ready to Expand Their Reach

Bing isn’t just an add-on, it’s a smart, scalable extension of your SEM strategy. If you’re looking to grow your search visibility beyond Google, this is the place to start.

We’re a fit if you’re:

  • A medium-sized business with an existing Google Ads strategy

  • A B2B brand targeting professionals, decision-makers, or desktop users

  • A small business looking for more affordable, high-conversion search traffic

  • Tired of rising Google CPCs and want a lower-cost channel to balance performance

As your Bing Ads manager, we’ll help you diversify spend and increase ROI across platforms.

Why Choose Megaphone Media?

We’re not just SEM specialists, we’re business-focused marketers who understand platform nuance. That means every Bing campaign we run is built to align with your broader goals.

What makes us different:

  • Full-service delivery

    Strategy, setup, testing, optimisation, and reporting

  • Platform fluency

    We understand Microsoft Ads and how to leverage it smartly

  • Performance-first thinking

    We don’t launch unless it can deliver

  • Cross-channel insights

    We show how Bing fits into your entire paid strategy


  • Transparent management

    Clear reports, real recommendations, no mystery


FAQs – Bing Ads Management

  • A Bing Ads manager plans, builds, manages, and optimises Microsoft Advertising campaigns to deliver qualified traffic and leads through the Bing Search Network.

  • They’re similar in structure but different in audience and auction behaviour. We tailor strategy, copy, and keyword selection to the nuances of Microsoft Ads.

  • Bing is popular with older users, professionals, desktop users, and corporate environments. It’s especially effective in B2B, finance, health, and education sectors.

  • Yes. Bing often has lower CPCs and less competition, making it ideal for small brands looking to get more from their SEM budget.

  • Absolutely. In fact, most of our clients use both. We create a unified SEM strategy that balances investment across both platforms based on performance.

  • Not necessarily, but we may recommend adjustments based on Bing user behaviour. We’ll help optimise your landing experience if needed.

  • We track impressions, clicks, CTR, conversions, CPA, and ROAS, and tie everything back to your campaign goals.

  • Yes. We provide cross-platform dashboards so you can compare Google and Bing performance side by side.

  • We recommend starting with at least $500-$1,000/month for effective testing and learning, but we scale up quickly once ROI is proven.

  • Simple, just get in touch. We’ll book a discovery call to understand your goals and create a Bing strategy that aligns with your broader SEM objectives.

Ready to Reach New Audiences with Bing?

If you’re looking for a Bing Ads manager who understands how to make Microsoft Advertising work alongside your broader paid media strategy, Megaphone Media is ready to lead the way.

Let’s add a high-performing channel to your SEM mix.

Contact Megaphone Media

27 Australia St, Camperdown NSW 2050
info@megaphonemedia.com.au
(02) 9188 7751